Bearing 000° · True North
Sightline North is a strategy and commerce firm. We help growing companies find their line, and we bring well-made products to the people who'll love them.
01 — What we do
We work where strategy meets the market: shaping the plan, telling the story, and putting product in front of buyers.
Advisory
Positioning, business models, pricing, and go-to-market plans for startups and small companies that need a clear route from where they are to where they're going.
Growth
Brand voice, content, and campaigns built for the platforms your customers actually use. Practical marketing that ties back to revenue, not vanity metrics.
Commerce
We source thoughtfully designed products from makers abroad and sell them direct through live-shopping and social channels, building real audiences around great goods.
02 — Our approach
On a ridge, you don't need to see every step. You need to know which way is north, and choose the next sound foothold. That's how we work.
Base camp
We get to know the terrain: your customers, your market, your numbers, and what's actually in the way.
The ridge
We set a clear heading and a practical route, with priorities ranked so the next move is always obvious.
The ascent
We execute alongside you, launching, testing, and selling, and adjust the line as conditions change.
Summit
We leave you with systems and clarity you can keep using, so the progress sticks.
03 — Commerce
Alongside our advisory work, we run our own commerce practice. We partner directly with manufacturers, with a focus on Japanese design and craftsmanship, to import products we believe in, then introduce them to customers through live shopping and social channels.
It keeps us honest: the strategies we recommend to clients are the ones we test with our own products, in real markets, every week.
04 — How we travel
Fewer, better decisions. We say what matters and cut what doesn't.
We sell real products ourselves. Our advice is field-tested.
Built for startups and small businesses: lean, direct, and fast.
With clients and makers alike, we're in it for the whole climb.
05 — Contact
Whether you're a growing company looking for strategic direction, or a maker looking for a partner to bring your products to new customers, we'd like to hear from you.